{"id":8714,"date":"2022-01-12T08:34:22","date_gmt":"2022-01-12T01:34:22","guid":{"rendered":"http:\/\/jjhcsj.com\/?p=8714"},"modified":"2022-01-12T08:34:22","modified_gmt":"2022-01-12T01:34:22","slug":"phat-trien-khach-san-khong-cham-tai-vung-tau-huong-di-ben-vung-sau-dai-dich","status":"publish","type":"post","link":"https:\/\/jjhcsj.com\/phat-trien-khach-san-khong-cham-tai-vung-tau-huong-di-ben-vung-sau-dai-dich\/","title":{"rendered":"PH\u00c1T TRI\u1ec2N KH\u00c1CH S\u1ea0N KH\u00d4NG CH\u1ea0M T\u1ea0I V\u0168NG T\u00c0U H\u01af\u1edaNG \u0110I B\u1ec0N V\u1eeeNG SAU \u0110\u1ea0I D\u1ecaCH"},"content":{"rendered":"

<\/a><\/a>PH\u00c1T TRI\u1ec2N KH\u00c1CH S\u1ea0N KH\u00d4NG CH\u1ea0M T\u1ea0I V\u0168NG T\u00c0U<\/strong><\/p>\n

H\u01af\u1edaNG \u0110I B\u1ec0N V\u1eeeNG SAU \u0110\u1ea0I D\u1ecaCH<\/strong><\/p>\n

Ph\u1ea1m Xu\u00e2n Quy\u1ebft1*<\/sup>, L\u00ea Thu\u00fd Duy1<\/sup>, \u0110o\u00e0n L\u00ea \u0110\u1ee9c Huy1<\/sup>, Nguy\u1ec5n \u0110\u1eb7ng Ng\u1ecdc S\u01b0\u01a1ng1<\/sup>, Ph\u1ea1m Th\u1ecb Thu Th\u00fay1<\/sup>, V\u01b0\u01a1ng Qu\u1ebf Tr\u00e2n1<\/sup><\/p>\n

1<\/sup> Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Thu\u1ef7 L\u1ee3i \u2013 Ph\u00e2n hi\u1ec7u Mi\u1ec1n Nam, TPHCM<\/p>\n

* phamxuanquyet@tlus.jjhcsj.com<\/a><\/p>\n

T\u00f3m t\u1eaft<\/h1>\n

\u0110\u1ea1i d\u1ecbch Covid-19 \u0111\u00e3 khi\u1ebfn cho to\u00e0n b\u1ed9 n\u1ec1n kinh t\u1ebf b\u1ecb \u1ea3nh h\u01b0\u1edfng nghi\u00eam tr\u1ecdng. Trong \u0111\u00f3, ng\u00e0nh d\u1ecbch v\u1ee5 kh\u00e1ch s\u1ea1n \u0111\u00e3 ph\u1ea3i g\u1ed3ng m\u00ecnh tr\u01b0\u1edbc s\u1ef1 s\u1ee5t gi\u1ea3m doanh thu v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n theo m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra. Nh\u1eadn th\u1ea5y vi\u1ec7c ph\u00e1t tri\u1ec3n m\u00f4 h\u00ecnh kh\u00f4ng ch\u1ea1m cho kh\u00e1ch s\u1ea1n c\u00f2n r\u1ea5t nhi\u1ec1u ti\u1ec1m n\u0103ng, nh\u00f3m t\u00e1c gi\u1ea3 \u0111\u00e3 \u0111\u1ec1 xu\u1ea5t vi\u1ec7c \u00e1p d\u1ee5ng kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ea1m t\u1ea1i th\u00e0nh ph\u1ed1 du l\u1ecbch V\u0169ng T\u00e0u. B\u00e0i ph\u00e2n t\u00edch t\u1ed5ng h\u1ee3p nh\u1eadn \u0111\u1ecbnh nh\u1eefng \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, v\u00e0 nh\u1eefng c\u01a1 h\u1ed9i c\u0169ng cho vi\u1ec7c \u1ee9ng d\u1ee5ng kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ea1m t\u1ea1i V\u0169ng T\u00e0u v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng t\u00e1i sinh du l\u1ecbch m\u1ed9t c\u00e1ch an to\u00e0n v\u00e0 b\u1ec1n v\u1eefng c\u1ee7a mi\u1ec1n Nam n\u00f3i ri\u00eang v\u00e0 c\u1ee7a Vi\u1ec7t Nam n\u00f3i chung.<\/p>\n

T\u1eeb kh\u00f3a:<\/em><\/strong> kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ea1m, covid-19, b\u1ec1n v\u1eefng, V\u0169ng T\u00e0u, Vi\u1ec7t Nam<\/em><\/p>\n

1. Gi\u1edbi thi\u1ec7u chung<\/h1>\n

Kh\u00e1ch s\u1ea1n l\u00e0 m\u1ed9t d\u1ecbch v\u1ee5 l\u01b0u tr\u00fa kh\u00f4ng th\u1ec3 thi\u1ebfu trong nh\u1eefng chuy\u1ebfn du l\u1ecbch c\u1ee7a du kh\u00e1ch v\u00e0 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh ph\u00e1t tri\u1ec3n m\u1ea1nh t\u1ea1i Vi\u1ec7t Nam trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y (Hoa & Huy, 2021). Theo \u0110\u1ed7 Anh \u0110\u1ee9c v\u00e0 c\u1ed9ng s\u1ef1 (2020), s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1ch s\u1ea1n \u0111\u00e3 y\u00eau c\u1ea7u c\u00e1c kh\u00e1ch s\u1ea1n cung c\u1ea5p kh\u00f4ng ch\u1ec9 d\u1ecbch v\u1ee5 c\u01a1 b\u1ea3n nh\u01b0ng c\u0169ng h\u00e0i l\u00f2ng h\u01a1n v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a cho kh\u00e1ch h\u00e0ng.\u00a0Do \u0111\u00f3, \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nh\u1eefng y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, th\u00edch nghi v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n trong b\u1ed1i c\u1ea3nh h\u1eadu d\u1ecbch Covid-19, <\/strong>ng\u00e0nh kh\u00e1ch s\u1ea1n c\u1ea7n chuy\u1ec3n sang xu h\u01b0\u1edbng m\u1edbi \u0111\u1ea9y m\u1ea1nh \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 4.0 nh\u1eb1m mang l\u1ea1i tr\u1ea3i nghi\u1ec7m kh\u00f4ng ch\u1ea1m m\u1edbi ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh \u0111\u1ea3m b\u1ea3o an to\u00e0n v\u00e0 n\u00e2ng t\u00ednh hi\u1ec7n \u0111\u1ea1i cho kh\u00e1ch h\u00e0ng (S.-H. Chen, Tzeng, Tham, & Chu, 2021). Vi\u1ec7c ph\u00e1t tri\u1ec3n kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ea1m t\u1ea1o n\u00ean kh\u1ea3 n\u0103ng thu h\u00fat cao l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i, \u0111\u1eb7c bi\u1ec7t khi v\u1ea5n \u0111\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 an to\u00e0n \u0111\u01b0\u1ee3c xem l\u00e0 c\u00e1c \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u trong th\u1eddi k\u00ec h\u1eadu Covid-19 (Lew, Cheer, Haywood, Brouder, & Salazar, 2020). <\/strong>Tuy nhi\u00ean, d\u01b0\u1edbi t\u00e1c \u0111\u1ed9ng c\u1ee7a \u0111\u1ea1i d\u1ecbch, kh\u00e1ch l\u01b0u tr\u00fa c\u1ea7n nh\u1eefng m\u00f4 h\u00ecnh d\u1ecbch v\u1ee5 kh\u00e1ch s\u1ea1n m\u1edbi, gi\u1ea3m thi\u1ec3u t\u1ed1i \u0111a vi\u1ec7c ti\u1ebfp x\u00fac. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ea1m d\u1ef1 ki\u1ebfn s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n b\u00ecnh th\u01b0\u1eddng m\u1edbi c\u1ee7a xu h\u01b0\u1edbng du l\u1ecbch v\u00e0o n\u0103m 2021 (Hussain, Ahmad, & Kareem, 2020).<\/p>\n

V\u0169ng T\u00e0u l\u00e0 th\u00e0nh ph\u1ed1 du l\u1ecbch n\u1ed5i ti\u1ebfng \u1edf ph\u00eda Nam Vi\u1ec7t Nam v\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u1ec1u tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch. Theo S\u1edf du l\u1ecbch t\u1ec9nh B\u00e0 R\u1ecba V\u0169ng T\u00e0u (2021), s\u00e1u th\u00e1ng \u0111\u1ea7u n\u0103m 2019 t\u1ed5ng l\u01b0\u1ee3t kh\u00e1ch du l\u1ecbch \u0111\u1ebfn v\u1edbi V\u0169ng T\u00e0u \u0111\u00e3 \u0111\u1ea1t kho\u1ea3ng 8,46 tri\u1ec7u l\u01b0\u1ee3t, t\u0103ng 29,22% so c\u00f9ng k\u1ef3 v\u00e0 \u0111\u1ea1t g\u1ea7n 53% k\u1ebf ho\u1ea1ch n\u0103m. Kh\u00e9p l\u1ea1i n\u0103m 2019, n\u0103m \u0111\u01b0\u1ee3c coi l\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a ng\u00e0nh du l\u1ecbch V\u0169ng T\u00e0u, c\u00e1c ch\u1ec9 ti\u00eau v\u1ec1 kinh t\u1ebf v\u01b0\u1ee3t k\u1ebf ho\u1ea1ch \u0111\u1ec1 ra, t\u1ed5ng doanh thu v\u1ec1 th\u01b0\u01a1ng m\u1ea1i du l\u1ecbch d\u1ecbch v\u1ee5 \u01b0\u1edbc \u0111\u1ea1t 229.400 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 10,02% so v\u1edbi c\u00f9ng k\u1ef3, t\u1ed5ng l\u01b0\u1ee3t kh\u00e1ch \u0111\u1ebfn kho\u1ea3ng tr\u00ean 6 tri\u1ec7u l\u01b0\u1ee3t, kh\u00e1ch qu\u1ed1c t\u1ebf chi\u1ebfm kho\u1ea3ng 10% (S\u1edf du l\u1ecbch t\u1ec9nh B\u00e0 R\u1ecba V\u0169ng T\u00e0u, 2021).<\/p>\n

\u0110\u1ec3 kh\u1ed1ng ch\u1ebf d\u1ecbch Covid 19 th\u00ec Ch\u00ednh ph\u1ee7 \u0111\u00e3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh t\u1ea1m d\u1eebng ti\u1ebfp nh\u1eadn kh\u00e1ch du l\u1ecbch qu\u1ed1c t\u1ebf trong s\u00e1u th\u00e1ng \u0111\u1ea7u n\u0103m 2020 (Nh\u1eadt Nam, 2020). V\u00ec v\u1eady, l\u01b0\u1ee3ng kh\u00e1ch du l\u1ecbch trong n\u01b0\u1edbc \u0111\u1ebfn B\u00e0 R\u1ecba \u2013 V\u0169ng T\u00e0u v\u1eabn c\u00f2n h\u1ea1n ch\u1ebf do t\u00ecnh h\u00ecnh d\u1ecbch b\u1ec7nh. \u0110\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng kh\u00e1ch du l\u1ecbch trong giai \u0111o\u1ea1n B\u00e0 R\u1ecba – V\u0169ng T\u00e0u \u0111ang \u1edf m\u00f9a th\u1ea5p \u0111i\u1ec3m (s\u00e1u th\u00e1ng cu\u1ed1i n\u0103m), vi\u1ec7c k\u00edch c\u1ea7u du l\u1ecbch l\u00e0 c\u1ea5p b\u00e1ch. S\u1edf Du l\u1ecbch th\u00f4ng qua Hi\u1ec7p h\u1ed9i Du l\u1ecbch v\u1eadn \u0111\u1ed9ng c\u00e1c khu, \u0111i\u1ec3m du l\u1ecbch, c\u01a1 s\u1edf l\u01b0u tr\u00fa, nh\u00e0 h\u00e0ng,\u2026 \u0111\u1ed3ng lo\u1ea1t gi\u1ea3m gi\u00e1 t\u1eeb 10% \u0111\u1ebfn 30% d\u1ecbch v\u1ee5 cho du kh\u00e1ch t\u1eeb nay \u0111\u1ebfn cu\u1ed1i n\u0103m 2020 theo c\u00e1c m\u1ee9c: C\u01a1 s\u1edf l\u01b0u tr\u00fa t\u1eeb 3 sao tr\u1edf l\u00ean gi\u1ea3m 30% gi\u00e1 ni\u00eam y\u1ebft; c\u01a1 s\u1edf l\u01b0u tr\u00fa 1 v\u00e0 2 sao gi\u1ea3m 20% gi\u00e1 ni\u00eam y\u1ebft; c\u00e1c c\u01a1 s\u1edf l\u01b0u tr\u00fa c\u00f2n l\u1ea1i gi\u1ea3m 10% gi\u00e1 ni\u00eam y\u1ebft (S\u1edf du l\u1ecbch t\u1ec9nh B\u00e0 R\u1ecba V\u0169ng T\u00e0u, 2021).<\/p>\n

Theo T\u1ed5ng c\u1ee5c th\u1ed1ng k\u00ea (2021), s\u00e1u th\u00e1ng \u0111\u1ea7u n\u0103m 2021, du l\u1ecbch Vi\u1ec7t Nam \u0111\u00e3 g\u1ea7n nh\u01b0 \u0111\u00f3ng b\u0103ng, v\u00e0 V\u0169ng T\u00e0u h\u00e0ng lo\u1ea1t c\u00e1c kh\u00e1ch s\u1ea1n ph\u1ea3i \u0111\u00f3ng c\u1eeda kh\u00f4ng bi\u1ebft th\u1eddi \u0111i\u1ec3m n\u00e0o m\u1edf l\u1ea1i. Tr\u01b0\u1edbc v\u00e0 trong t\u00ecnh h\u00ecnh d\u1ecbch di\u1ec5n bi\u1ebfn ph\u1ee9c t\u1ea1p nh\u01b0 hi\u1ec7n nay, tr\u00ean c\u1ea3 n\u01b0\u1edbc n\u00f3i chung v\u00e0 Th\u00e0nh ph\u1ed1 V\u0169ng T\u00e0u n\u00f3i ri\u00eang c\u00e1c ho\u1ea1t \u0111\u1ed9ng du l\u1ecbch h\u1ea7u nh\u01b0 b\u1ecb t\u1ea1m d\u1eebng, du kh\u00e1ch ph\u1ea3i hu\u1ef7 c\u00e1c tour c\u0169ng nh\u01b0 c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u1eeb tr\u01b0\u1edbc (L\u00ea V\u0169, 2021). \u0110\u1ee3t b\u00f9ng ph\u00e1t d\u1ecbch Covid-19 v\u00e0o th\u00e1ng 5\/2021 khi\u1ebfn ng\u00e0nh kh\u00e1ch s\u1ea1n t\u1ea1i V\u0169ng T\u00e0u \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1. Ng\u01b0\u1eddi d\u00e2n th\u1ef1c hi\u1ec7n theo ch\u1ec9 th\u1ecb 16 th\u1ef1c hi\u1ec7n l\u1eddi k\u00eau g\u1ecdi c\u1ee7a Ch\u00ednh ph\u1ee7 \u201cAi \u1edf \u0111\u00e2u \u1edf y\u00ean \u0111\u00f3\u201d \u0111\u1ec3 ng\u0103n d\u1ecbch b\u1ec7nh l\u00e2y lan. Theo S\u1edf du l\u1ecbch t\u1ec9nh B\u00e0 R\u1ecba V\u0169ng T\u00e0u (2021), nh\u1eefng th\u00e1ng cu\u1ed1i n\u0103m 2021 \u0111\u1ea1i d\u1ecbch Covid-19 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn ng\u00e0nh du l\u1ecbch n\u00f3i chung v\u00e0 kh\u00e1ch s\u1ea1n n\u00f3i ri\u00eang r\u01a1i v\u00e0o kh\u00f3 kh\u0103n, s\u1ee5t gi\u1ea3m tr\u1ea7m tr\u1ecdng. C\u00f9ng v\u1edbi \u0111\u00f3, xu h\u01b0\u1edbng c\u1ee7a kh\u00e1ch du l\u1ecbch c\u0169ng thay \u0111\u1ed5i bu\u1ed9c ng\u00e0nh kh\u00e1ch s\u1ea1n ph\u1ea3i linh ho\u1ea1t \u0111\u1ec3 th\u00edch \u1ee9ng b\u1eb1ng c\u00e1ch \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 4.0.<\/p>\n

Nh\u1eadn th\u1ea5y v\u1ea5n \u0111\u1ec1 ph\u1ee5c h\u1ed3i sau d\u1ecbch b\u1ec7nh cho ng\u00e0nh du l\u1ecbch, nh\u00f3m t\u00e1c gi\u1ea3 th\u00f4ng qua nghi\u00ean c\u1ee9u, \u0111\u1ecdc v\u00e0 tham kh\u1ea3o t\u00e0i li\u1ec7u li\u00ean quan \u0111\u1ebfn xu h\u01b0\u1edbng du l\u1ecbch \u1edf Vi\u1ec7t Nam v\u00e0 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n c\u00e1c m\u00f4 h\u00ecnh du l\u1ecbch m\u1edbi, nghi\u00ean c\u1ee9u ch\u1ec9 ra nh\u1eefng th\u1ebf m\u1ea1nh v\u00e0 c\u01a1 h\u1ed9i cho du l\u1ecbch kh\u00f4ng ch\u1ea1m, \u0111i\u1ec3n h\u00ecnh t\u1ea1i th\u00e0nh ph\u1ed1 V\u0169ng T\u00e0u. Nghi\u00ean c\u1ee9u c\u0169ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng th\u00e1ch th\u1ee9c ti\u1ec1m \u1ea9n v\u00e0 kh\u1ea3 n\u0103ng c\u1ee7a ng\u00e0nh du l\u1ecbch trong th\u1eddi k\u1ef3 b\u00ecnh th\u01b0\u1eddng m\u1edbi trong t\u01b0\u01a1ng lai.<\/p>\n

<\/a><\/a>2. Kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ea1m v\u00e0 kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n t\u1ea1i Vi\u1ec7t Nam<\/h1>\n

<\/a><\/a>2.1. L\u00fd thuy\u1ebft v\u1ec1 h\u00e0nh \u0111\u1ed9ng k\u1ebf ho\u1ea1ch (Theory of Planned Behavior)<\/em> trong vi\u1ec7c gi\u1ea3i th\u00edch s\u1ef1 thay \u0111\u1ed5i c\u1ee7a du kh\u00e1ch<\/em><\/h2>\n

L\u00fd thuy\u1ebft v\u1ec1 h\u00e0nh \u0111\u1ed9ng k\u1ebf ho\u1ea1ch hay l\u00fd thuy\u1ebft h\u00e0nh vi ho\u1ea1ch \u0111\u1ecbnh l\u00e0 m\u1ed9t l\u00fd thuy\u1ebft th\u1ec3 hi\u1ec7n m\u1ed1i quan h\u1ec7 gi\u1eefa ni\u1ec1m tin v\u00e0 h\u00e0nh vi c\u1ee7a m\u1ed9t ng\u01b0\u1eddi n\u00e0o \u0111\u00f3, trong \u0111\u00f3 ni\u1ec1m tin \u0111\u01b0\u1ee3c chia l\u00e0m ba lo\u1ea1i: ni\u1ec1m tin v\u1ec1 h\u00e0nh vi, ni\u1ec1m tin theo chu\u1ea9n m\u1ef1c chung v\u00e0 ni\u1ec1m tin v\u1ec1 s\u1ef1 t\u1ef1 ch\u1ee7 (Ajzen, 2011). S\u1ef1 ra \u0111\u1eddi c\u1ee7a L\u00fd thuy\u1ebft v\u1ec1 h\u00e0nh \u0111\u1ed9ng k\u1ebf ho\u1ea1ch (TPB) h\u1ed7 tr\u1ee3 d\u1ef1 \u0111o\u00e1n v\u1ec1 thay \u0111\u1ed5i h\u00e0nh vi x\u00e3 h\u1ed9i c\u1ee7a con ng\u01b0\u1eddi, t\u1eeb \u0111\u00f3 \u0111\u00e3 \u0111\u00f3ng g\u00f3p m\u1ed9t ph\u1ea7n kh\u00f4ng nh\u1ecf trong vi\u1ec7c nghi\u00ean c\u1ee9u li\u00ean quan \u0111\u1ebfn nh\u1eefng l\u0129nh v\u1ef1c kh\u00e1c nhau trong cu\u1ed9c s\u1ed1ng: t\u1eeb t\u00e2m l\u00fd h\u1ecdc, ch\u00ednh tr\u1ecb \u0111\u1ebfn kinh t\u1ebf, x\u00e3 h\u1ed9i,\u2026 Ch\u00ednh v\u00ec trung t\u00e2m c\u1ee7a du l\u1ecbch kh\u00e1ch s\u1ea1n l\u00e0 con ng\u01b0\u1eddi n\u00ean l\u00fd thuy\u1ebft n\u00e0y c\u00e0ng tr\u1edf n\u00ean h\u1eefu \u00edch h\u01a1n khi nh\u1ea5n m\u1ea1nh v\u00e0o h\u00e0nh vi c\u1ee7a con ng\u01b0\u1eddi nh\u01b0 th\u1ebf. Khi d\u1ecbch b\u1ec7nh ch\u1ec9 c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t m\u1ee9c t\u01b0\u01a1ng \u0111\u1ed1i, kh\u00e1ch du l\u1ecbch c\u0169ng c\u00f3 nh\u1eefng thay \u0111\u1ed5i v\u1ec1 h\u00e0nh vi v\u00e0 ph\u01b0\u01a1ng th\u1ee9c t\u1eadn h\u01b0\u1edfng du l\u1ecbch. Ngay c\u1ea3 kh\u00e1ch du l\u1ecbch c\u0169ng y\u00eau c\u1ea7u m\u00f4i tr\u01b0\u1eddng l\u01b0u tr\u00fa v\u00e0 nh\u00e2n vi\u00ean kh\u00e1ch s\u1ea1n ph\u1ea3i tu\u00e2n th\u1ee7 nh\u1eefng bi\u1ec7n ph\u00e1p an to\u00e0n v\u00e0 \u0111\u1ea3m b\u1ea3o ti\u00eam ch\u1ee7ng \u0111\u1ea7y \u0111\u1ee7 \u0111\u1ec3 gi\u1ea3m thi\u1ec3u t\u1ed1i \u0111a \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ee9c kh\u1ecfe c\u1ee7a du kh\u00e1ch. Nhu c\u1ea7u h\u1ea1n ch\u1ebf ti\u1ebfp x\u00fac khi l\u01b0u tr\u00fa t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a du kh\u00e1ch l\u00e0 r\u1ea5t cao, \u0111\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e1t tri\u1ec3n kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ea1m v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0: S\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 tr\u00ed th\u00f4ng minh nh\u00e2n t\u1ea1o (AI) \u0111\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eefng tr\u1ea3i nghi\u1ec7m an to\u00e0n v\u00e0 m\u1edbi m\u1ebb (Tavitiyaman, Zhang, & Tsang, 2020); S\u1eed d\u1ee5ng m\u00e3 QR \u0111\u1ec3 v\u00e0o ph\u00f2ng (m\u00e3 n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c c\u1ea5p khi \u0111\u1eb7t ph\u00f2ng qua c\u00e1c trang web c\u1ee7a kh\u00e1ch s\u1ea1n) (E. Chen, Ye, Miao, Fan, & Jiang, 2019; S.-H. Chen et al., 2021), c\u00e1c thi\u1ebft b\u1ecb hi\u1ec7n \u0111\u1ea1i k\u1ebft n\u1ed1i t\u1eeb xa (Ali et al., 2021), hay s\u1eed d\u1ee5ng thanh to\u00e1n tr\u1ef1c tuy\u1ebfn (Sun, Law, & Schuckert, 2020) s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch \u0111\u1ebfn du l\u1ecbch nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o v\u1ea5n \u0111\u1ec1 an to\u00e0n s\u1ee9c kh\u1ecfe v\u1edbi tr\u1ea3i nghi\u1ec7m kh\u00f4ng ch\u1ea1m.<\/p>\n

<\/a><\/a>2.2. Kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ea1m<\/em> \u2013 \u0110i\u1ec3m m\u1ea1nh v\u00e0 h\u1ea1n ch\u1ebf<\/em><\/h2>\n

Theo CDC Vietnam (2021), c\u00e1c thao t\u00e1c th\u1ee7 c\u00f4ng b\u1eb1ng b\u00e0n tay th\u01b0\u1eddng ph\u1ea3i ch\u1ea1m v\u00e0 ti\u1ebfp x\u00fac v\u1edbi c\u00e1c b\u1ec1 m\u1eb7t l\u00e0 con \u0111\u01b0\u1eddng ch\u00ednh d\u1eabn \u0111\u1ebfn l\u00e2y nhi\u1ec5m Covid-19. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ti\u1ebfp x\u00fac v\u1edbi vi-r\u00fat \u1edf m\u1ecdi n\u01a1i ch\u1eb3ng h\u1ea1n nh\u01b0 ti\u1ebfp x\u00fac g\u1ea7n v\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng bao g\u1ed3m l\u1ec5 t\u00e2n, b\u1ea3o v\u1ec7, nh\u00e2n vi\u00ean v\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u01b0u tr\u00fa trong ph\u1ea1m vi 2 m\u00e9t v\u1edbi t\u1ed5ng th\u1eddi gian t\u1eeb 15 ph\u00fat tr\u1edf l\u00ean. V\u00ec v\u1eady, \u0111\u1ec3 h\u1ea1n ch\u1ebf s\u1ef1 l\u00e2y nhi\u1ec5m, nh\u1eefng h\u1ea1n ch\u1ebf ti\u1ebfp x\u00fac \u0111\u1ec1u \u0111\u01b0\u1ee3c ch\u00fa \u00fd trong th\u1eddi gian g\u1ea7n \u0111\u00e2y. V\u00e0 c\u00e1c doanh nghi\u1ec7p du l\u1ecbch c\u0169ng \u0111ang theo xu th\u1ebf n\u00e0y. Theo Awan, Shamim, and Ahn (2021), c\u00e1c doanh nghi\u1ec7p l\u1edbn hi\u1ec7n t\u1ea1i mu\u1ed1n duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n h\u1ea7u h\u1ebft \u0111\u1ec1u \u0111\u1ecbnh h\u01b0\u1edbng \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0o chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a m\u00ecnh. \u0110\u1eb7c bi\u1ec7t, v\u1edbi nh\u1eadn th\u1ee9c c\u1ee7a nhi\u1ec1u nh\u00e0 l\u00e3nh \u0111\u1ea1o quy\u1ebft \u0111\u1ecbnh h\u01b0\u1edbng \u0111i v\u00e0 kh\u1ea3 n\u0103ng gia t\u0103ng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c kh\u00e1ch s\u1ea1n hi\u1ec7n nay th\u1eadt s\u1ef1 c\u1ea7n thi\u1ebft. Kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ea1m gi\u1ea3i quy\u1ebft nhi\u1ec1u n\u1ed7i lo c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1ea1o n\u1ec1n t\u1ea3ng n\u00e2ng c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng trong t\u01b0\u01a1ng lai v\u00e0 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ph\u1ee5c h\u1ed3i tr\u1ea1ng th\u00e1i ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p tr\u01b0\u1edbc Covid-19 (Bharwani & Mathews, 2021). Theo Kinhdoanhnet (2021), 80% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi s\u1eb5n s\u00e0ng t\u1ea3i app c\u1ee7a kh\u00e1ch s\u1ea1n \u0111\u1ec3 c\u00f3 th\u1ec3 check-in\/check-out v\u00e0 nh\u1eadn m\u1ecdi th\u00f4ng tin m\u00e0 kh\u00f4ng c\u1ea7n ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp v\u1edbi nh\u00e2n vi\u00ean, 73% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi s\u1eb5n s\u00e0ng t\u1ea3i app t\u00edch h\u1ee3p t\u00ednh n\u0103ng m\u1edf c\u1eeda ph\u00f2ng. C\u00e1c h\u00ecnh th\u1ee9c check-in v\u00e0 check-out \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng l\u1ea7n l\u01b0\u1ee3t l\u00e0 th\u00f4ng qua app kh\u00e1ch s\u1ea1n (62%), website kh\u00e1ch s\u1ea1n (30%), kiosk check-in\/check-out (8%). C\u00f3 th\u1ec3 th\u1ea5y du l\u1ecbch \u201ckh\u00f4ng \u0111i\u1ec3m ch\u1ea1m\u201d h\u1ea1n ch\u1ebf ti\u1ebfp x\u00fac \u0111ang d\u1ea7n tr\u1edf th\u00e0nh nhu c\u1ea7u c\u01a1 b\u1ea3n c\u1ee7a kh\u00e1ch du l\u1ecbch. C\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y, kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ea1m l\u00e0 m\u00f4 h\u00ecnh kh\u00e1ch s\u1ea1n ho\u00e0n to\u00e0n m\u1edbi t\u1ea1i Vi\u1ec7t Nam. Kh\u00e1ch du l\u1ecbch khi \u0111\u1ebfn kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ea1m s\u1ebd \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m t\u1eeb \u0111\u1eb7t, nh\u1eadn v\u00e0 tr\u1ea3 ph\u00f2ng kh\u00e1ch s\u1ea1n, m\u1edf c\u1eeda, hay g\u1eedi \u0111\u1ed3 ho\u00e0n to\u00e0n t\u1ef1 \u0111\u1ed9ng.<\/p>\n

Tuy nhi\u00ean, vi\u1ec7c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0o kinh doanh c\u0169ng c\u00f3 th\u1ec3 l\u00e0m ch\u1eadm ti\u1ebfn \u0111\u1ed9 c\u00f4ng vi\u1ec7c nh\u01b0ng l\u1ea1i \u0111\u00f2i h\u1ecfi chi ph\u00ed cao, \u0111e d\u1ecda l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p (Subaramaniam, 2020). Kh\u00e1ch s\u1ea1n ph\u1ea3i trang b\u1ecb nh\u1eefng thi\u1ebft b\u1ecb hi\u1ec7n \u0111\u1ea1i v\u00e0 t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. N\u1ebfu kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3, kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ea1m s\u1ebd g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n t\u00e0i ch\u00ednh do t\u00e1c \u0111\u1ed9ng ng\u01b0\u1ee3c v\u00e0 \u1ea3nh h\u01b0\u1edfng l\u1ee3i nhu\u1eadn. Vi\u1ec7c nh\u1eadn th\u1ee9c vai tr\u00f2 c\u1ee7a \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i mang l\u1ea1i hi\u1ec7u qu\u1ea3 cho c\u00f4ng t\u00e1c qu\u1ea3n l\u00fd nh\u01b0ng nh\u00e2n s\u1ef1 kh\u00e1ch s\u1ea1n tr\u00ecnh \u0111\u1ed9 c\u00f2n th\u1ea5p k\u00e9m. Do \u0111\u00f3, \u0111\u1ec3 \u1ee9ng d\u1ee5ng n\u1ec1n t\u1ea3ng t\u1ed1i \u01b0u hi\u1ec7n \u0111\u1ea1i th\u00ec \u0111\u00f2i h\u1ecfi \u0111\u1ed9i ng\u0169 nh\u00e2n l\u1ef1c c\u00f3 tr\u00ecnh \u0111\u1ed9 cao, th\u00edch nghi t\u1ed1t \u0111\u1ec3 \u00e1p d\u1ee5ng trong d\u1ecbch v\u1ee5 kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ea1m. Nh\u00e2n vi\u00ean c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o v\u00e0 c\u00f3 s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u v\u1ec1 c\u00f4ng ngh\u1ec7, s\u1eed d\u1ee5ng th\u00e0nh th\u1ea1o v\u00e0 h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch thu\u1eadn ti\u1ec7n, d\u1ec5 d\u00e0ng nh\u1ea5t. Y\u00eau c\u1ea7u k\u1ef9 n\u0103ng giao ti\u1ebfp chuy\u00ean nghi\u1ec7p, th\u00e1i \u0111\u1ed9 v\u00e0 c\u00e1ch \u1ee9ng x\u1eed, gi\u1ea3i quy\u1ebft c\u00e1c t\u00ecnh hu\u1ed1ng nhanh nh\u1eb9n, chu \u0111\u00e1o v\u1edbi kh\u00e1ch h\u00e0ng (Park & Lehto, 2021). Ngo\u00e0i ra, vi\u1ec7c \u1ee9ng d\u1ee5ng kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ea1m c\u1ea7n ph\u1ea3i c\u00f3 t\u00ednh b\u1ea3o m\u1eadt d\u1eef li\u1ec7u th\u00f4ng tin c\u1ef1c cao c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 ng\u0103n ch\u1eb7n th\u00f4ng tin ri\u00eang t\u01b0 b\u1ecb \u0111\u00e1nh c\u1eafp. Doanh nghi\u1ec7p c\u1ea7n thi\u1ebft l\u1eadp \u0111\u01b0\u1ee3c h\u1ec7 th\u1ed1ng \u0111\u1ec3 b\u1ea3o m\u1eadt t\u1ed1t th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1ch s\u1ea1n bu\u1ed9c ph\u1ea3i cam k\u1ebft kh\u00f4ng \u0111\u1ec3 l\u1ed9 th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch l\u01b0u tr\u00fa. Vi\u1ec7c \u0111\u1ea7u t\u01b0 kh\u00f4ng ch\u1ec9 v\u1ec1 c\u00f4ng ngh\u1ec7 m\u00e0 c\u00f2n v\u00e0o trong vi\u1ec7c an ninh m\u1ea1ng s\u1ebd l\u00e0 g\u00e1nh n\u1eb7ng t\u00e0i ch\u00ednh cho nh\u1eefng doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t sau \u0111\u1ea1i d\u1ecbch Covid-19. Theo g\u00f3c nh\u00ecn kh\u00e1ch du l\u1ecbch, khi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u00f4ng ngh\u1ec7 cao s\u1ebd g\u00e2y kh\u00f3 kh\u0103n cho m\u1ed9t s\u1ed1 \u0111\u1ed1i t\u01b0\u1ee3ng, ti\u00eau bi\u1ec3u nh\u01b0 l\u00e0 ng\u01b0\u1eddi l\u1edbn tu\u1ed5i, ng\u01b0\u1eddi ch\u01b0a th\u00e0nh th\u1ea1o v\u00e0 \u00edt \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c trang thi\u1ebft b\u1ecb hi\u1ec7n \u0111\u1ea1i. R\u1ea5t nhi\u1ec1u kh\u00e1ch h\u00e0ng \u0111\u00e3 quen v\u1edbi l\u1ed1i ph\u1ee5c v\u1ee5 kh\u00e1ch s\u1ea1n truy\u1ec1n th\u1ed1ng n\u00ean khi ti\u1ebfp c\u1eadn m\u00f4 h\u00ecnh kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ea1m s\u1ebd g\u00e2y ra nhi\u1ec1u tr\u1edf ng\u1ea1i. \u0110\u1ed3ng th\u1eddi, kh\u00e1ch h\u00e0ng c\u0169ng ph\u1ea3i \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u v\u1ec1 nh\u1eefng thi\u1ebft b\u1ecb th\u00f4ng minh \u0111\u1ec3 t\u1eadn h\u01b0\u1edfng m\u1ecdi d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch s\u1ea1n. Trong tr\u01b0\u1eddng h\u1ee3p kh\u00e1ch du l\u1ecbch ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o \u0111i\u1ec7n tho\u1ea1i m\u00e1y t\u00ednh hay c\u00e1c h\u00ecnh th\u1ee9c c\u00f4ng ngh\u1ec7 th\u00ec khi m\u1ed9t chi\u1ebfc m\u00e1y b\u1ecb h\u1ecfng ho\u1eb7c g\u1eb7p s\u1ef1 c\u1ed1, vi\u1ec7c k\u1ebft n\u1ed1i v\u1edbi c\u01a1 s\u1edf l\u01b0u tr\u00fa kh\u00f4ng ch\u1ea1m s\u1ebd g\u1eb7p nhi\u1ec1u tr\u1edf ng\u1ea1i.<\/p>\n

<\/a><\/a>2.3. Kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n c\u1ee7a kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ea1m t\u1ea1i V\u0169ng T\u00e0u<\/h2>\n

C\u00f3 th\u1ec3 n\u00f3i V\u0169ng T\u00e0u l\u00e0 n\u01a1i l\u00fd t\u01b0\u1edfng \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u00f4 h\u00ecnh kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ea1m. Ngay t\u01b0\u0300 tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch, c\u00e1c c\u00f4ng ngh\u1ec7 c\u1ea3m \u1ee9ng v\u00e0 t\u1ef1 \u0111\u1ed9ng v\u1ed1n \u0111a\u0303 \u0111\u01b0\u01a1\u0323c pha\u0301t tri\u1ec3n \u0111\u1ec3 n\u00e2ng cao c\u00f4ng su\u1ea5t v\u00e0 hi\u1ec7u qu\u1ea3 kinh doanh. T\u1eeb khi di\u0323ch b\u1ec7nh bu\u0300ng pha\u0301t, nhu c\u1ea7u a\u0301p d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn ng\u00e0y c\u00e0ng gia t\u0103ng. Vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 c\u1ea3m \u1ee9ng kh\u00f4ng ch\u1ea1m t\u1ea1i kh\u00e1ch s\u1ea1n \u0111ang l\u00e0 m\u1ed9t h\u01b0\u1edbng ph\u00e1t tri\u1ec3n m\u1edbi trong b\u1ed1i c\u1ea3nh th\u01b0\u0323c t\u1ebf m\u01a1\u0301i, nh\u0103\u0300m gi\u1eef kho\u1ea3ng c\u00e1ch an to\u00e0n gi\u1eefa nh\u00e2n vi\u00ean v\u00e0 du kh\u00e1ch. Tuy v\u1eady, v\u01a1\u0301i m\u1ee9c doanh thu bi\u0323 gi\u1ea3m su\u0301t do t\u00ecnh h\u00ecnh d\u1ecbch, c\u00e1c ch\u1ee7 doanh nghi\u1ec7p ph\u1ea3i ch\u1ecdn l\u1ecdc \u0111\u1ec3 \u01b0u ti\u00ean a\u0301p d\u1ee5ng m\u1ed9t s\u1ed1 c\u00f4ng ngh\u1ec7 v\u00e0o vi\u1ec7c kinh doanh.<\/p>\n

Theo S\u1edf du l\u1ecbch t\u1ec9nh B\u00e0 R\u1ecba – V\u0169ng T\u00e0u (2021), B\u00e0 R\u1ecba \u2013 V\u0169ng T\u00e0u c\u00f3 l\u1ee3i th\u1ebf v\u1edbi nhi\u1ec1u ch\u1ee7 tr\u01b0\u01a1ng k\u00edch c\u1ea7u du l\u1ecbch theo ch\u00ednh s\u00e1ch c\u1ee7a \u0110\u1ea3ng v\u00e0 Nh\u00e0 n\u01b0\u1edbc. V\u00ec v\u1eady, du kh\u00e1ch khi \u0111\u1ebfn du l\u1ecbch t\u1ea1i V\u0169ng T\u00e0u s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i \u00edch v\u1ec1 c\u01a1 s\u1edf v\u1eadt ch\u1ea5t v\u00e0 \u0111\u1ea7u t\u01b0 chuy\u00ean s\u00e2u v\u1ec1 kh\u00e1ch s\u1ea1n, v\u00e0 du kh\u00e1ch s\u1ebd c\u00f3 c\u1ea3m gi\u00e1c tho\u1ea3i m\u00e1i, g\u1ea7n g\u0169i v\u00e0 d\u1ec5 ch\u1ecbu. V\u1edbi s\u1ef1 ra \u0111\u1eddi k\u1ecbp th\u1eddi c\u1ee7a \u0111\u1ed9i ng\u0169 c\u1ea3nh s\u00e1t tr\u1eadt t\u1ef1 du l\u1ecbch, th\u00e0nh ph\u1ed1 V\u0169ng T\u00e0u \u0111\u00e3 b\u1edbt t\u00ecnh tr\u1ea1ng \u0103n xin, ch\u00e8o k\u00e9o kh\u00e1ch du l\u1ecbch, hay taxi d\u00f9. Ng\u01b0\u1eddi d\u00e2n \u0111\u00e3 ch\u00fa tr\u1ecdng h\u01a1n \u0111\u1ebfn \u0111\u1eddi s\u1ed1ng tinh th\u1ea7n th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng du l\u1ecbch, vui ch\u01a1i gi\u1ea3i tr\u00ed. M\u1eb7c d\u00f9 c\u00f2n nhi\u1ec1u h\u1ea1n ch\u1ebf v\u1ec1 s\u1ea3n ph\u1ea9m du l\u1ecbch \u0111\u1eb7c th\u00f9 song c\u00e1c ho\u1ea1t \u0111\u1ed9ng du l\u1ecbch v\u1eabn r\u1ea5t h\u1ea5p d\u1eabn du kh\u00e1ch n\u1ed9i \u0111\u1ecba. B\u00ean c\u1ea1nh \u0111\u00f3, l\u01b0\u1ee3ng kh\u00e1ch du l\u1ecbch qu\u1ed1c t\u1ebf \u0111\u1ebfn v\u1edbi V\u0169ng T\u00e0u c\u0169ng c\u0169ng r\u1ea5t \u1ed5n \u0111\u1ecbnh v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng v\u00e0 \u0111a d\u1ea1ng t\u1eeb nhi\u1ec1u qu\u1ed1c gia kh\u00e1c nhau tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n

V\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf h\u00e0ng n\u0103m b\u00ecnh qu\u00e2n l\u00e0 18%\/n\u0103m, th\u00e0nh ph\u1ed1 V\u0169ng T\u00e0u \u0111\u00e3 kh\u00f4ng ng\u1eebng v\u01b0\u01a1n l\u00ean v\u1ec1 m\u1ecdi m\u1eb7t \u0111\u1ec3 x\u1ee9ng \u0111\u00e1ng v\u1edbi vai tr\u00f2 l\u00e0 m\u1ed9t \u0111\u00f4 th\u1ecb t\u1ec9nh l\u1ef5, trung t\u00e2m ch\u00ednh tr\u1ecb, kinh t\u1ebf, v\u0103n h\u00f3a, khoa h\u1ecdc k\u1ef9 thu\u1eadt c\u1ee7a t\u1ec9nh. Ph\u00e1t tri\u1ec3n kinh t\u1ebf t\u1ea1i TP. V\u0169ng T\u00e0u trong nh\u1eefng n\u0103m qua kh\u00f4ng ch\u1ec9 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 t\u0103ng tr\u01b0\u1edfng cao m\u00e0 c\u00f2n b\u1ea3o \u0111\u1ea3m nh\u1eefng y\u00eau c\u1ea7u c\u1ee7a s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, theo \u0111\u00fang \u0111\u1ecbnh h\u01b0\u1edbng, c\u01a1 c\u1ea5u ph\u00e1t tri\u1ec3n kinh t\u1ebf c\u1ee7a \u0111\u1ecba ph\u01b0\u01a1ng. V\u0169ng T\u00e0u l\u00e0 th\u00e0nh ph\u1ed1 ph\u00e1t tri\u1ec3n to\u00e0n di\u1ec7n \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn, g\u1eafn li\u1ec1n v\u1edbi h\u00ecnh \u1ea3nh nh\u1eefng b\u00e3i bi\u1ec3n t\u01b0\u01a1i \u0111\u1eb9p, quy\u1ebfn r\u0169. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u1ecba ph\u01b0\u01a1ng l\u00e0m t\u1ed1t c\u00f4ng t\u00e1c x\u00fac ti\u1ebfn \u0111\u1ea7u t\u01b0, thu h\u00fat c\u00e1c ngu\u1ed3n v\u1ed1n trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf \u0111\u1ec3 ph\u00e1t tri\u1ec3n kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ea1m theo xu h\u01b0\u1edbng \u0111\u1ea3m b\u1ea3o an to\u00e0n c\u1ee7a du kh\u00e1ch sau \u0111\u1ea1i d\u1ecbch Covid-19.<\/p>\n

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a khoa h\u1ecdc c\u00f4ng ngh\u1ec7 \u0111\u00e3 gi\u00fap th\u1ecb tr\u01b0\u1eddng du l\u1ecbch ngh\u1ec9 d\u01b0\u1ee1ng \u1edf B\u00e0 R\u1ecba \u2013 V\u0169ng T\u00e0u t\u1eebng b\u01b0\u1edbc b\u1eaft k\u1ecbp v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a nhi\u1ec1u khu v\u1ef1c tr\u00ean th\u1ebf gi\u1edbi. \u0110\u00e2y l\u00e0 lo\u1ea1i nh\u00e2n t\u1ed1 r\u1ea5t n\u0103ng \u0111\u1ed9ng, ch\u1ee9a \u0111\u1ef1ng nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p, c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn, tr\u1ef1c ti\u1ebfp cho chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a c\u00e1c l\u0129nh v\u1ef1c, ng\u00e0nh ngh\u1ec1, trong \u0111\u00f3 c\u00f3 d\u1ecbch v\u1ee5 l\u01b0u tr\u00fa. C\u00e1c kh\u00e1ch s\u1ea1n \u0111ang d\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ed3ng b\u1ed9 h\u00f3a h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd c\u0169ng nh\u01b0 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin trong vi\u1ec7c t\u00ecm ki\u1ebfm. ph\u1ee5c v\u1ee5 v\u00e0 duy tr\u00ec s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch l\u01b0u tr\u00fa v\u00e0 du l\u1ecbch t\u1ea1i V\u0169ng T\u00e0u. V\u1ea5n \u0111\u1ec1 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 c\u0169ng c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 kh\u00e1ch du l\u1ecbch ch\u01b0a th\u1ec3 l\u01b0u tr\u00fa v\u00ec lo ng\u1ea1i ti\u1ebfp x\u00fac v\u1edbi nh\u00e2n vi\u00ean trong th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, g\u00f3p ph\u1ea7n \u0111\u1ea9y nhanh kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i c\u1ee7a ng\u00e0nh kh\u00e1ch s\u1ea1n sau \u0111\u1ea1i d\u1ecbch.<\/p>\n

<\/a><\/a>Theo Stadler (2015), ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng du l\u1ecbch m\u1edbi, nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng n\u0103ng \u0111\u1ed9ng \u0111\u1ed1i v\u1edbi c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t d\u00e0nh ri\u00eang cho du l\u1ecbch \u0111\u1ea1i ch\u00fang, v\u00ec nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 \u00fd th\u1ee9c mong \u0111\u1ee3i c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd. Th\u00f4ng tin chi ti\u1ebft v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef v\u00e0 theo d\u00f5i th\u00f4ng qua h\u1ec7 th\u1ed1ng kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ea1m, \u0111\u1ec3 t\u1eeb \u0111\u00f3 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh kh\u1ea3 n\u0103ng ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng theo s\u1edf th\u00edch. C\u00e1c h\u1ec7 th\u1ed1ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a m\u1edbi n\u00e0y c\u00f3 s\u1eb5n nh\u1edd c\u00e1c k\u1ef9 thu\u1eadt theo d\u00f5i linh ho\u1ea1t kh\u00e1c nhau nh\u01b0 c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng (CRM) (Mohammed & Rashid, 2012). H\u1ec7 th\u1ed1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng CRM d\u1ef1a tr\u00ean \u0111\u00e1m m\u00e2y, nh\u1eefng h\u1ec7 th\u1ed1ng t\u1ea1o phi\u1ebfu mua h\u00e0ng b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch h\u1ed3 s\u01a1 b\u00e1n h\u00e0ng v\u00e0 d\u1eef li\u1ec7u nh\u00e2n kh\u1ea9u h\u1ecdc tr\u01b0\u1edbc \u0111\u00e2y \u0111\u00e3 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng. T\u1eadp d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch b\u1eb1ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn v\u00e0 m\u1edf r\u1ed9ng quy m\u00f4 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed v\u00e0 \u1ea9n danh, t\u00ecm ki\u1ebfm c\u00e1c \u0111i\u1ec3m s\u1ef1 ki\u1ec7n quan tr\u1ecdng. M\u1eb7c d\u00f9 nghi\u00ean c\u1ee9u d\u1eef li\u1ec7u l\u1edbn d\u1ef1a tr\u00ean vi\u1ec7c l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c m\u1eabu l\u1edbn, nh\u01b0ng \u0111\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 ti\u1ebft l\u1ed9 s\u1edf th\u00edch c\u00e1 nh\u00e2n c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n (Gupta & Sahu, 2021).<\/p>\n

Cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p 4.0 \u0111ang di\u1ec5n ra m\u1ea1nh m\u1ebd tr\u00ean th\u1ebf gi\u1edbi, t\u1ea1o ra c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n \u0111\u1ed9t ph\u00e1. T\u1ec9nh B\u00e0 R\u1ecba – V\u0169ng T\u00e0u v\u1edbi vai tr\u00f2 l\u00e0 m\u1ed9t trong nh\u1eefng trung t\u00e2m du l\u1ecbch h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u1ea3 n\u01b0\u1edbc, \u0111i\u1ec3m \u0111\u1ebfn h\u1ea5p d\u1eabn c\u1ee7a du kh\u00e1ch, t\u00edch c\u1ef1c ph\u00e1t huy ti\u1ec1m l\u1ef1c, ph\u00e1t tri\u1ec3n hi\u1ec7u qu\u1ea3 d\u01b0\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a c\u00f4ng ngh\u1ec7 s\u1ed1 ph\u00e1t tri\u1ec3n th\u00f4ng minh, hi\u1ec7u qu\u1ea3 th\u00f4ng qua m\u00f4 h\u00ecnh kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ea1m. \u0110\u1ea1i d\u1ecbch Covid-19 d\u01b0\u1eddng nh\u01b0 l\u00e0 s\u1ef1 ch\u1ecdn l\u1ecdc, c\u1ea7n ph\u1ea3i c\u00f3 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh kh\u00e1ch s\u1ea1n v\u1edbi t\u1ed1c \u0111\u1ed9 nhanh ch\u00f3ng, \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng c\u1ee7a x\u00e3 h\u1ed9i. C\u00e1c m\u00f4 h\u00ecnh truy\u1ec1n th\u1ed1ng \u0111\u00e3 \u0111\u01b0\u1ee3c chuy\u1ec3n t\u1eeb truy\u1ec1n th\u1ed1ng sang hi\u1ec7n \u0111\u1ea1i b\u1eb1ng s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa truy\u1ec1n th\u1ed1ng v\u00e0 hi\u1ec7n \u0111\u1ea1i. Nh\u1eefng \u0111\u1ed5i m\u1edbi trong ng\u00e0nh kh\u00e1ch s\u1ea1n trong th\u1eddi k\u1ef3 h\u1eadu Covid c\u1ea7n ph\u1ea3i c\u00f3 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a (1) s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i t\u1eeb v\u1eadt l\u00fd sang k\u1ef9 thu\u1eadt s\u1ed1, (2) ph\u00e2n ph\u1ed1i thay \u0111\u1ed5i t\u1eeb ph\u00e2n ph\u1ed1i t\u1eadp trung sang ph\u00e2n ph\u1ed1i qua m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 (3) d\u1ecbch v\u1ee5 thay \u0111\u1ed5i t\u1eeb d\u1ecbch v\u1ee5 th\u1ee5 \u0111\u1ed9ng sang d\u1ecbch v\u1ee5 ch\u1ee7 \u0111\u1ed9ng (c\u00e1 nh\u00e2n h\u00f3a d\u1ecbch v\u1ee5).<\/p>\n

\u0110\u1ec3 \u0111\u00e1p \u1ee9ng th\u00e1ch th\u1ee9c v\u1ec1 k\u1ef3 v\u1ecdng ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a kh\u00e1ch h\u00e0ng, ng\u00e0nh kh\u00e1ch s\u1ea1n t\u1ea1i V\u0169ng T\u00e0u c\u1ea7n ph\u1ea3i \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 kh\u00f4ng ch\u1ea1m c\u00e0ng nhanh c\u00e0ng t\u1ed1t. \u0110\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 v\u00e0 internet v\u1ea1n v\u1eadt s\u1ebd cho ph\u00e9p c\u00e1c nh\u00e0 \u0111i\u1ec1u h\u00e0nh kh\u00e1ch s\u1ea1n n\u1ed5i b\u1eadt so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, \u0111\u00e1p \u1ee9ng m\u1ecdi k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi. C\u00f4ng ngh\u1ec7 g\u00f3p vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. V\u1edbi nh\u1eefng t\u00e1c \u0111\u1ed9ng ban \u0111\u1ea7u c\u1ee7a cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p 4.0, ng\u00e0nh c\u00f4ng nghi\u1ec7p du l\u1ecbch v\u00e0 kh\u00e1ch s\u1ea1n t\u1ea1i V\u0169ng T\u00e0u \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc c\u01a1 h\u1ed9i \u0111\u1ed5i m\u1edbi m\u00f4 h\u00ecnh ph\u00e1t tri\u1ec3n. Ngu\u1ed3n t\u00e0i ch\u00ednh \u1ed5n \u0111\u1ecbnh, kh\u1ea3 n\u0103ng \u0111\u1ea7u t\u01b0 t\u1eeb c\u00e1c ngu\u1ed3n l\u1ef1c x\u00e3 h\u1ed9i l\u1edbn, nhi\u1ec1u kh\u00e1ch s\u1ea1n m\u1edbi \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng c\u0169ng nh\u01b0 kh\u1ea3 n\u0103ng thu h\u00fat kh\u00e1ch du l\u1ecbch n\u1ed9i \u0111\u1ecba (l\u1ee3i th\u1ebf g\u1ea7n TPHCM) v\u00e0 qu\u1ed1c t\u1ebf (d\u1ef1 \u00e1n s\u00e2n bay Long Th\u00e0nh). T\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c c\u01a1 h\u1ed9i n\u00e0y, du l\u1ecbch V\u0169ng T\u00e0u s\u1ebd c\u00f3 b\u01b0\u1edbc ph\u00e1t tri\u1ec3n mang t\u00ednh ch\u1ea5t c\u00e1ch m\u1ea1ng, t\u1ea1o ra nh\u1eefng d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n n\u1ed5i tr\u1ed9i cho kh\u00e1ch h\u00e0ng. Nhu c\u1ea7u kh\u00e1ch s\u1ea1n t\u0103ng cao \u0111\u00e2y l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf ti\u1ec1m n\u0103ng r\u1ea5t l\u1edbn cho vi\u1ec7c ph\u00e1t tri\u1ec3n kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ea1m m\u1ed9t s\u1ee9c h\u00fat m\u1edbi l\u1ea1, kh\u00e1c bi\u1ec7t d\u00e0nh ri\u00eang cho du l\u1ecbch V\u0169ng T\u00e0u. Ti\u1ec1m n\u0103ng du l\u1ecbch \u0111\u00e3 k\u00e9o theo s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh kinh doanh kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ea1m t\u1ea1i V\u0169ng T\u00e0u m\u1ed9t v\u00f9ng \u0111\u1ea5t m\u00e0u m\u1ee1 v\u1edbi c\u00e1i n\u00f4i quan tr\u1ecdng ph\u00e1t tri\u1ec3n du l\u1ecbch ph\u00eda Nam.<\/p>\n

<\/a><\/a>2.3.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ea1m \u2013 nh\u1eefng c\u01a1 h\u1ed9i sau \u0111\u1ea1i d\u1ecbch<\/h2>\n

2.3.1.\u00a0\u00a0 <\/em>\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/em><\/h3>\n

Kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ea1m s\u1ebd mang nhi\u1ec1u l\u1ee3i \u00edch \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. \u0110\u1ea7u ti\u00ean, \u0111\u00e2y l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh m\u1edbi m\u1edf ra m\u1ed9t n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng hi\u1ec7n \u0111\u1ea1i, l\u00e0 gi\u1ea3i ph\u00e1p quan tr\u1ecdng \u0111\u1ec3 kh\u00f4i ph\u1ee5c, ph\u00e1t tri\u1ec3n l\u1ea1i du l\u1ecbch Vi\u1ec7t Nam theo h\u01b0\u1edbng b\u1ec1n v\u1eefng sau t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c c\u1ee7a d\u1ecbch Covid-19. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t b\u01b0\u1edbc ti\u1ebfn v\u01b0\u1ee3t b\u1eadc t\u1eeb kinh doanh truy\u1ec1n th\u1ed1ng ph\u00e1t tri\u1ec3n sang ti\u1ec1m n\u0103ng kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ea1m ph\u00f9 h\u1ee3p v\u1edbi b\u1ed1i c\u1ea3nh \u201cb\u00ecnh th\u01b0\u1eddng m\u1edbi\u201d. Th\u1ee9 hai, kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ea1m thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn trong doanh nghi\u1ec7p kh\u00e1ch s\u1ea1n. Khi \u1ee9ng d\u1ee5ng m\u00f4 h\u00ecnh kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ea1m n\u00e0y, s\u1ef1 li\u00ean k\u1ebft th\u00f4ng tin \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 ch\u1eb7t ch\u1ebd, thu\u1eadn ti\u1ec7n trong qu\u1ea3n l\u00fd, ki\u1ec3m so\u00e1t nh\u00e2n vi\u00ean hi\u1ec7u qu\u1ea3, \u0111\u1ec3 t\u1eeb \u0111\u00f3 d\u1ec5 d\u00e0ng \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c c\u1ee7a t\u1eebng nh\u00e2n vi\u00ean qua s\u1ed1 li\u1ec7u b\u00e1o c\u00e1o \u0111\u1ecbnh k\u1ef3. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00f4ng ngh\u1ec7 trong \u1ee9ng d\u1ee5ng kh\u00f4ng ch\u1ea1m c\u1ee7a kh\u00e1ch s\u1ea1n gi\u1ea3i quy\u1ebft k\u1ecbp th\u1eddi c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh v\u00e0 h\u1ea1n ch\u1ebf \u0111\u01b0\u1ee3c s\u1ef1 qu\u00e1 t\u1ea3i trong c\u00f4ng vi\u1ec7c. Ngo\u00e0i ra, kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ea1m gi\u00fap doanh nghi\u1ec7p kh\u00e1ch s\u1ea1n n\u1eafm b\u1eaft th\u00f4ng tin kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, mang l\u1ea1i hi\u1ec7u qu\u1ea3 trong x\u1eed l\u00fd qu\u00e1 tr\u00ecnh giao d\u1ecbch.<\/p>\n

V\u1edbi m\u00f4 h\u00ecnh kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ea1m, kh\u00e1ch s\u1ea1n s\u1ebd t\u1eadp trung trong vi\u1ec7c l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m v\u00e0 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh. N\u1ebfu doanh nghi\u1ec7p s\u1edf h\u1eefu m\u00f4 h\u00ecnh kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ea1m s\u1ebd c\u00f3 th\u1ec3 tri\u1ec3n khai v\u00e0 v\u1eadn h\u00e0nh kh\u00e1ch s\u1ea1n ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. Doanh nghi\u1ec7p t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m kh\u00e1ch, duy tr\u00ec m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch trong su\u1ed1t qu\u00e1 tr\u00ecnh tr\u1ea3i nghi\u1ec7m \u0111\u00e3 lu\u00f4n v\u00e0 s\u1ebd \u0111\u01b0\u1ee3c c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u. Khi kh\u00e1ch h\u00e0ng c\u00e0ng h\u00e0i l\u00f2ng, h\u1ecd s\u1ebd c\u00f3 xu h\u01b0\u1edbng chi ti\u00eau nhi\u1ec1u h\u01a1n v\u00e0 ch\u1eafc ch\u1eafn s\u1ebd ti\u1ebfp t\u1ee5c quay l\u1ea1i kh\u00e1ch s\u1ea1n trong th\u1eddi gian t\u1edbi. S\u1ef1 \u0111\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7 kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ea1m gi\u00fap doanh nghi\u1ec7p n\u1eafm b\u1eaft nh\u1eefng c\u01a1 h\u1ed9i t\u1ed1t c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng nh\u1eefng \u0111i\u1ec3m m\u1ea1nh \u0111\u1ec3 ph\u00e1t huy; \u0111\u1ed3ng th\u1eddi, x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111i\u1ec3m y\u1ebfu \u0111\u1ec3 thay \u0111\u1ed5i v\u00e0 c\u1ea3i ti\u1ebfn cho ph\u00f9 h\u1ee3p.<\/p>\n

<\/a><\/a>2.3.2.\u00a0\u00a0 <\/em>\u0110\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng<\/em><\/h3>\n

\u0110\u1ed1i v\u1edbi kh\u00e1ch du l\u1ecbch, s\u1ef1 gi\u1ea3i t\u1ecfa t\u00e2m l\u00fd k\u00e9p bao g\u1ed3m \u0111\u1ec1 cao s\u1ef1 an to\u00e0n v\u00e0 gi\u1ea3i t\u1ecfa \u00e1p l\u1ef1c m\u00f9a d\u1ecbch s\u1ebd l\u00e0 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 l\u1ef1a ch\u1ecdn kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ea1m. Kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ea1m gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c n\u1ed7i lo l\u1eafng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 v\u1ea5n \u0111\u1ec1 an to\u00e0n s\u1ee9c kh\u1ecfe nh\u01b0 h\u1ea1n ch\u1ebf ti\u1ebfp x\u00fac v\u1edbi nh\u00e2n vi\u00ean hay c\u00e1c v\u1eadt d\u1ee5ng trong kh\u00e1ch s\u1ea1n. Gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng trong vi\u1ec7c \u0111\u1eb7t ph\u00f2ng t\u1ef1 \u0111\u1ed9ng, h\u1ed7 tr\u1ee3 t\u1eadn t\u00ecnh ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng, k\u1ecbp th\u1eddi, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5; l\u01b0u tr\u1eef th\u00f4ng tin \u0111\u00e3 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch s\u1ea1n \u0111\u1ec3 khi kh\u00e1ch c\u00f3 nhu c\u1ea7u quay tr\u1edf l\u1ea1i th\u00ec kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng m\u1ea5t th\u1eddi gian t\u00ecm ki\u1ebfm l\u1ea1i th\u00f4ng tin l\u00e0 nh\u1eefng t\u00ednh n\u0103ng n\u1ed5i tr\u1ed9i m\u00e0 kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ea1m c\u00f3 th\u1ec3 h\u01b0\u1edbng t\u1edbi. S\u1eed d\u1ee5ng kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ea1m \u0111em l\u1ea1i s\u1ef1 tr\u1ea3i nghi\u1ec7m m\u1edbi m\u1ebb, t\u1eadn h\u01b0\u1edfng d\u1ecbch v\u1ee5 cao c\u1ea5p v\u00e0 b\u1eaft k\u1ecbp xu h\u01b0\u1edbng. Kh\u00e1ch du l\u1ecbch c\u0169ng ti\u1ebft ki\u1ec7m th\u1eddi gian, d\u1ec5 d\u00e0ng trong vi\u1ec7c t\u00ecm ph\u00f2ng; \u0111\u1eb7t ph\u00f2ng, nh\u1eadn ph\u00f2ng; thanh to\u00e1n tr\u1ef1c tuy\u1ebfn. Nh\u1eefng tr\u1ea3i nghi\u1ec7m n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap kh\u00e1ch h\u00e0ng m\u1edf r\u1ed9ng t\u1ea7m nh\u00ecn v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ea1m, h\u1ecd c\u00f2n tin t\u01b0\u1edfng v\u00e0 \u0111\u01b0a ra nh\u1eefng g\u00f3p \u00fd c\u00e1 nh\u00e2n m\u1edbi gi\u00fap doanh nghi\u1ec7p ng\u00e0y c\u00e0ng c\u1ea3i thi\u1ec7n v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng h\u01a1n.<\/p>\n

<\/a><\/a>3. K\u1ebft lu\u1eadn<\/h1>\n

Theo Sirait and Murdianingrum (2020), nh\u1eefng \u01b0\u0301ng d\u1ee5ng c\u00f4ng ngh\u1ec7 n\u00e0y c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng gi\u1ea3m b\u1edbt lo s\u1ee3 v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd khi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 t\u1ea1i kh\u00e1ch s\u1ea1n. Kh\u00e1ch h\u00e0ng s\u01b0\u0309 d\u1ee5ng d\u1ecbch v\u1ee5 s\u1ebd h\u1ea1n ch\u1ebf nh\u1ea5t c\u00f3 th\u1ec3 vi\u1ec7c ch\u1ea1m tay v\u00e0o c\u00e1c v\u1eadt d\u1ee5ng t\u1ea1i kh\u00e1ch s\u1ea1n ngo\u1ea1i tr\u1eeb chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng c\u1ee7a mi\u0300nh. C\u00e1c ti\u1ec1m n\u0103ng c\u1ee7a c\u00f4ng ngh\u1ec7 kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ea1m l\u00e0 h\u1ee9a h\u1eb9n \u0111\u1ea3m b\u1ea3o an toa\u0300n va\u0300 an ninh trong khi \u0111\u1ebfn l\u01b0u tr\u00fa t\u1ea1i kh\u00e1ch s\u1ea1n. \u1ee8ng d\u1ee5ng hi\u1ec7n \u0111\u1ea1i khi kh\u00e1ch s\u1ea1n \u1ee9ng d\u1ee5ng s\u1ebd t\u0103ng kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 mang l\u1ea1i uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p th\u00f4ng qua vi\u1ec7c t\u0103ng t\u00ednh tr\u1ea3i nghi\u1ec7m, gi\u1eef ch\u00e2n v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch s\u1ea1n trong l\u1ea7n ti\u1ebfp theo. Vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ea1m gi\u1ea3i quy\u1ebft k\u1ecbp th\u1eddi c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh v\u1edbi kh\u00e1ch h\u00e0ng khi h\u1ecd l\u01b0u tr\u00fa. \u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 kh\u00f4ng ti\u1ebfp x\u00fac ngay trong b\u1ed9 m\u00e1y v\u1eadn h\u00e0nh c\u00f3 kh\u1ea3 n\u0103ng r\u1ea5t cao s\u1ebd l\u00e0 ch\u00eca kh\u00f3a gi\u00fap c\u00e1c kh\u00e1ch s\u1ea1n m\u1edf c\u00e1nh c\u1eeda ph\u1ee5c h\u1ed3i tr\u1ea1ng th\u00e1i ho\u1ea1t \u0111\u1ed9ng \u1ed5n \u0111\u1ecbnh v\u00e0 b\u01b0\u1edbc sang giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng, ph\u00e1t tri\u1ec3n tr\u1edf l\u1ea1i trong t\u01b0\u01a1ng lai.<\/p>\n

Vi\u1ec7c ph\u00e1t tri\u1ec3n kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ea1m s\u1ebd gia t\u0103ng nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u1ed1i \u01b0u c\u1ee7a du kh\u00e1ch. Gi\u00fap kh\u00e1ch h\u00e0ng nhi\u1ec1u h\u01a1n trong vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t ph\u00f2ng cho chuy\u1ebfn du l\u1ecbch c\u1ee7a m\u00ecnh. Nh\u1eefng k\u00edch th\u00edch, ph\u1ea5n kh\u00edch khi tham gia l\u1ed9 tr\u00ecnh tr\u1ea3i nghi\u1ec7m tr\u1ef1c tuy\u1ebfn v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a c\u00f4ng ngh\u1ec7 \u0111a d\u1ea1ng v\u00e0 v\u01b0\u1ee3t ngo\u00e0i mong \u0111\u1ee3i c\u1ee7a du kh\u00e1ch s\u1ebd gi\u00fap n\u00e2ng cao t\u1ea7n su\u1ea5t quay l\u1ea1i v\u00e0 l\u1eb7p l\u1ea1i h\u00e0nh vi mua. Khi h\u00e0nh vi n\u00e0y di\u1ec5n ra li\u00ean t\u1ee5c v\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c s\u1ebd t\u1ea1o th\u00e0nh th\u00f3i quen v\u00e0 h\u00ecnh th\u00e0nh l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng, h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n m\u1edbi v\u00e0 b\u1ec1n v\u1eefng cho du l\u1ecbch V\u0169ng T\u00e0u sau nh\u1eefng chuy\u1ec3n bi\u1ebfn kh\u00f3 l\u01b0\u1eddng c\u1ee7a \u0111\u1ea1i d\u1ecbch.<\/p>\n

T\u00e0i li\u1ec7u tham kh\u1ea3o<\/h1>\n

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Awan, M. I., Shamim, A., & Ahn, J. (2021). Implementing \u2018cleanliness is half of faith\u2019 in re-designing tourists, experiences and salvaging the hotel industry in Malaysia during COVID-19 pandemic. Journal of Islamic Marketing, 12<\/em>(3), 543-557. doi:10.1108\/JIMA-08-2020-0229<\/p>\n

Bharwani, S., & Mathews, D. (2021). Post-pandemic pressures to pivot: tech transformations in luxury hotels. Worldwide Hospitality and Tourism Themes, 13<\/em>(5), 569-583. doi:10.1108\/WHATT-05-2021-0072<\/p>\n

CDC Vietnam. (2021). COVID-19 in Vietnam. Retrieved from https:\/\/wwwnc.cdc.gov\/travel\/notices\/covid-3\/coronavirus-vietnam<\/a><\/p>\n

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Chen, S.-H., Tzeng, S.-Y., Tham, A., & Chu, P.-X. (2021). Hospitality services in the post COVID-19 era: Are we ready for high-tech and no touch service delivery in smart hotels? Journal of Hospitality Marketing & Management, 30<\/em>(8), 905-928. doi:10.1080\/19368623.2021.1916669<\/p>\n

Do, A. D., Nguyen, Q. V., Nguyen, D. U., Le, Q. H., & Trinh, D. U. (2020). Green supply chain management practices and destination image: Evidence from Vietnam tourism industry. Uncertain Supply Chain Management, 8<\/em>, 371-379.<\/p>\n

Gupta, V., & Sahu, G. (2021). Reviving the Indian hospitality industry after the Covid-19 pandemic: the role of innovation in training. Worldwide Hospitality and Tourism Themes, 13<\/em>(5), 599-609. doi:10.1108\/WHATT-05-2021-0065<\/p>\n

Hoa, N. T., & Huy, D. T. N. (2021). Vietnam Tourism Services Development During and after Covid 19 Pandemic: Situation and Solutions. Geintec revista, 11<\/em>(3).<\/p>\n

Hussain, S., Ahmad, F., & Kareem, S. S. (2020). Expectations of Indian guests from Hotel Preparedness in COVID-19. Journal of Tourism, Hospitality & Culinary Arts, 12<\/em>(3), 31-51.<\/p>\n

Kinhdoanhnet. (2021). Kinh nghi\u1ec7m c\u1ee7a SOJO Hotels trong Thi\u1ebft k\u1ebf v\u00e0 Qu\u1ea3n tr\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. Retrieved from https:\/\/kinhdoanhnet.vn\/kinh-nghiem-cua-sojo-hotels-trong-thiet-ke-va-quan-tri-trai-nghiem-khach-hang-43591.html<\/a><\/p>\n

L\u00ea V\u0169. (2021). B\u00e0 R\u1ecba – V\u0169ng T\u00e0u: T\u00ecm gi\u1ea3i ph\u00e1p kh\u00f4i ph\u1ee5c kinh t\u1ebf du l\u1ecbch \u201ch\u1eadu gi\u00e3n c\u00e1ch\u201d. Retrieved from https:\/\/baodantoc.vn\/ba-ria-vung-tau-tim-giai-phap-khoi-phuc-kinh-te-du-lich-hau-gian-cach-1633156722764.htm<\/a><\/p>\n

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Mohammed, A. A., & Rashid, B. b. (2012). Customer Relationship Management (CRM) in Hotel Industry: A framework Proposal on the Relationship among CRM Dimensions, Marketing Capabilities and Hotel Performance. International Review of Management and Marketing, 2<\/em>(4).<\/p>\n

Nh\u1eadt Nam. (2020). L\u01b0\u1ee3ng kh\u00e1ch qu\u1ed1c t\u1ebf \u0111\u1ebfn Vi\u1ec7t Nam gi\u1ea3m b\u1edfi d\u1ecbch b\u1ec7nh do COVID-19. Retrieved from http:\/\/baochinhphu.vn\/Du-lich\/Luong-khach-quoc-te-den-Viet-Nam-giam-boi-dich-benh-do-COVID19\/387330.vgp<\/a><\/p>\n

Park, S., & Lehto, X. (2021). Understanding the opaque priority of safety measures and hotel customer choices after the COVID-19 pandemic: an application of discrete choice analysis. Journal of Travel & Tourism Marketing, 38<\/em>(7), 653-665. doi:10.1080\/10548408.2021.1985038<\/p>\n

Sirait, A., & Murdianingrum, S. L. (2020). Management Decision in Joining Hotel Network on Digital Marketing-Based For Financial and Non-Financial Impacts.<\/em> Paper presented at the 23rd Asian Forum of Business Education.<\/p>\n

S\u1edf du l\u1ecbch t\u1ec9nh B\u00e0 R\u1ecba – V\u0169ng T\u00e0u. (2021). DU L\u1ecaCH B\u00c0 R\u1ecaA-V\u0168NG T\u00c0U QUA 30 N\u0102M H\u00ccNH TH\u00c0NH V\u00c0 PH\u00c1T TRI\u1ec2N. Retrieved from http:\/\/sodl.baria-vungtau.gov.vn\/hoat-dong-so-dl\/-\/view_content\/content\/728247\/du-lich-ba-ria-vung-tau-qua-30-nam-hinh-thanh-va-phat-trien<\/a><\/p>\n

S\u1edf du l\u1ecbch t\u1ec9nh B\u00e0 R\u1ecba V\u0169ng T\u00e0u. (2021). K\u1ebeT QU\u1ea2 HO\u1ea0T \u0110\u1ed8NG NG\u00c0NH DU L\u1ecaCH B\u00c0 R\u1ecaA- V\u0168NG T\u00c0U TR\u01af\u1edaC DI\u1ec4N BI\u1ebeN C\u1ee6A \u0110\u1ea0I D\u1ecaCH COVID 19. Retrieved from http:\/\/sodl.baria-vungtau.gov.vn\/tin-tuc-nganh\/-\/view_content\/content\/566815\/ket-qua-hoat-%C4%91ong-nganh-du-lich-ba-ria-vung-tau-truoc-dien-bien-cua-%C4%91ai-dich-covid-19<\/a><\/p>\n

Subaramaniam, K. (2020). The Impact of E-Wallets for Current Generation. Journal of Advanced Research in Dynamical and Control Systems, 12<\/em>(01-Special Issue), 751-759. doi:10.5373\/jardcs\/v12sp1\/20201126<\/p>\n

Sun, S., Law, R., & Schuckert, M. (2020). Mediating effects of attitude, subjective norms and perceived behavioural control for mobile payment-based hotel reservations. International Journal of Hospitality Management, 84<\/em>. doi:10.1016\/j.ijhm.2019.102331<\/p>\n

Tavitiyaman, P., Zhang, X., & Tsang, W. Y. (2020). How Tourists Perceive the Usefulness of Technology Adoption in Hotels: Interaction Effect of Past Experience and Education Level. Journal of China Tourism Research<\/em>, 1-24. doi:10.1080\/19388160.2020.1801546<\/p>\n

T\u1ed5ng c\u1ee5c th\u1ed1ng k\u00ea. (2021). DOANH THU DU L\u1ecaCH L\u1eee H\u00c0NH GI\u1ea2M S\u00c2U DO D\u1ecaCH COVID-19. Retrieved from https:\/\/www.gso.gov.vn\/du-lieu-va-so-lieu-thong-ke\/2021\/06\/doanh-thu-du-lich-lu-hanh-giam-sau-do-dich-covid-19\/<\/a><\/p>\n

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